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Landing pages can be used for quick launches for startups and SME’s. These should be looked at as temporary while the main website is being developed. These are also used on campaign basis for campaign specific domains in support of name recognition and search.
Most business / purchase / research decisions start with a search engine search which means if you aren’t visible, you won’t be seen and likely reduce the reach of your service / product. Once a website has been found, audiences will still benchmark your offering against others to evaluate the value. Developing a well-executed website is important to how the company will be perceived from a UI (User Interface), UX (User Experience) and CX (Customer Experience) point of view. If this is set well, the visitor is more likely to convert to a client.
In the emerging global economy, eCommerce has become an increasingly important part of a company’s business strategy. Audiences won’t consider your company as an option to purchase from if you don’t have the functionality set. The market is cluttered with online offerings from competitors, if it’s not easy, quick and convenient for a customer on your site, they won’t use your company and will purchase from a competitor.
